MTJ Foundation began as small, community-led efforts and has grown into a global nonprofit supporting families through relief, care, and dignity.
PROBLEM
MTJ Foundation’s brand didn’t reflect the care, sincerity, or cultural roots behind it. The identity felt fragmented, making it harder to connect with donors who feel a personal link to the communities and countries MTJF serves.
MTJ Foundation’s brand didn’t reflect the care, sincerity, or cultural roots behind it. The identity felt fragmented, making it harder to connect with donors who feel a personal link to the communities and countries MTJF serves.
INSIGHT
Many of MTJF’s donors give because the mission resonates with their own experiences and ties to home. They want to support a foundation that feels familiar, trustworthy, and aligned with the values and heritage they care about.
Many of MTJF’s donors give because the mission resonates with their own experiences and ties to home. They want to support a foundation that feels familiar, trustworthy, and aligned with the values and heritage they care about.
SOLUTION
We created a cohesive identity that honours MTJF’s roots while strengthening its presence for a global audience. The refreshed visual language communicates clarity, care, and cultural connection, helping the foundation feel both approachable and deeply grounded.
We created a cohesive identity that honours MTJF’s roots while strengthening its presence for a global audience. The refreshed visual language communicates clarity, care, and cultural connection, helping the foundation feel both approachable and deeply grounded.
