Mama Knows is an organic waffle brand created by a mom who truly understands what families need. Made with real ingredients and thoughtful nutrition, it’s a choice parents trust because it’s made for them.
PROBLEM
The frozen waffle aisle is saturated with mass-produced options made with artificial ingredients, seed oils, and unnecessary additives. While these products promise convenience, they fall short of the standards health-conscious parents hold at home—forcing families to choose between speed and trust when it comes to feeding their children.
The frozen waffle aisle is saturated with mass-produced options made with artificial ingredients, seed oils, and unnecessary additives. While these products promise convenience, they fall short of the standards health-conscious parents hold at home—forcing families to choose between speed and trust when it comes to feeding their children.
INSIGHT
‘Crunchy Moms’ and health-conscious parents are intentional about what they bring into their homes, carefully reading labels and prioritizing ingredient quality, sourcing, and nutrition. However, their lives still demand convenience. They’re willing to pay more for products that feel thoughtful, clean, and aligned with the values and routines they’ve already established in their homes.
‘Crunchy Moms’ and health-conscious parents are intentional about what they bring into their homes, carefully reading labels and prioritizing ingredient quality, sourcing, and nutrition. However, their lives still demand convenience. They’re willing to pay more for products that feel thoughtful, clean, and aligned with the values and routines they’ve already established in their homes.
SOLUTION
We positioned Mama Knows as the premium, organic waffle made for these parents. Rooted in a mom’s point of view, the brand identity is calm, minimal, and product-forward—highlighting clean ingredients, honest nutrition, and thoughtful packaging. The result is a brand that feels trustworthy, elevated, and refreshingly simple in a crowded freezer aisle.
We positioned Mama Knows as the premium, organic waffle made for these parents. Rooted in a mom’s point of view, the brand identity is calm, minimal, and product-forward—highlighting clean ingredients, honest nutrition, and thoughtful packaging. The result is a brand that feels trustworthy, elevated, and refreshingly simple in a crowded freezer aisle.
