Melt is a brand made for people who crave something honest. Making products the simple way, with ingredients you can pronounce. Melt offers taste you can trust.
PROBLEM
Most products labeled ‘better for you’ rely on artificial sweeteners, preservatives, and synthetic acids—ingredients that confuse both the mind and body. While they promise a healthier alternative, their ingredient lists often feel complicated and disconnected, making it hard to trust what you’re consuming.
Most products labeled ‘better for you’ rely on artificial sweeteners, preservatives, and synthetic acids—ingredients that confuse both the mind and body. While they promise a healthier alternative, their ingredient lists often feel complicated and disconnected, making it hard to trust what you’re consuming.
INSIGHT
The target understands the long-term effects of artificial sweeteners, yet still craves sweetness in their everyday lives—but not at the expense of their well-being. They’re looking for products that satisfy that desire without negative impact. Treats they can enjoy regularly while feeling confident about what they’re consuming.
The target understands the long-term effects of artificial sweeteners, yet still craves sweetness in their everyday lives—but not at the expense of their well-being. They’re looking for products that satisfy that desire without negative impact. Treats they can enjoy regularly while feeling confident about what they’re consuming.
SOLUTION
We positioned Melt as a brand that makes everyday sweet treats simple and trustworthy. By highlighting the ingredients and using bold, bright colours, the brand puts clarity at the forefront, showing consumers exactly what they’re enjoying. The result is a playful, confident brand that satisfies cravings while giving people peace of mind about what’s inside.
We positioned Melt as a brand that makes everyday sweet treats simple and trustworthy. By highlighting the ingredients and using bold, bright colours, the brand puts clarity at the forefront, showing consumers exactly what they’re enjoying. The result is a playful, confident brand that satisfies cravings while giving people peace of mind about what’s inside.
