Melto is cold, creamy, and uncomplicated. Made for people who just want good ice cream, the brand is simple, indulgent, and irresistible.
PROBLEM
Most pints in the ice cream aisle don’t scream rich or creamy. Packaging is cluttered with text, badges, and claims, making it hard for consumers to instantly spot ice cream that’s genuinely indulgent. With so many options, it’s easy to feel unsure which treat is worth grabbing.
Most pints in the ice cream aisle don’t scream rich or creamy. Packaging is cluttered with text, badges, and claims, making it hard for consumers to instantly spot ice cream that’s genuinely indulgent. With so many options, it’s easy to feel unsure which treat is worth grabbing.
INSIGHT
People crave ice cream that looks indulgent and satisfying at first glance. They don’t need overcomplicated messaging—just cues that communicate creaminess, quality, and flavour. When the product feels honest and tempting, it immediately sparks desire and trust.
People crave ice cream that looks indulgent and satisfying at first glance. They don’t need overcomplicated messaging—just cues that communicate creaminess, quality, and flavour. When the product feels honest and tempting, it immediately sparks desire and trust.
SOLUTION
Melto’s minimal brand identity lets texture, tone, and type tell the story, clearly communicating creaminess and indulgence. Every touchpoint emphasizes clarity and enjoyment, creating a brand that feels approachable and craveable—ice cream that consumers want to grab again and again.
Melto’s minimal brand identity lets texture, tone, and type tell the story, clearly communicating creaminess and indulgence. Every touchpoint emphasizes clarity and enjoyment, creating a brand that feels approachable and craveable—ice cream that consumers want to grab again and again.
