Melto is cold, creamy, and uncomplicated. Made for people who just want good ice cream, the brand is simple, indulgent, and irresistible.
PROBLEM
Most pints in the ice cream aisle don’t scream rich or creamy. Packaging is cluttered with text, badges, and claims, making it hard for consumers to instantly spot ice cream that’s genuinely indulgent. With so many options, it’s easy to feel unsure which pint is worth grabbing.
Most pints in the ice cream aisle don’t scream rich or creamy. Packaging is cluttered with text, badges, and claims, making it hard for consumers to instantly spot ice cream that’s genuinely indulgent. With so many options, it’s easy to feel unsure which pint is worth grabbing.
INSIGHT
The target craves ice cream that looks indulgent and satisfying at first glance. They don’t need overcomplicated messaging—just cues that communicate richness, quality, and flavour. When the product feels honest and tempting, it immediately sparks desire and trust.
The target craves ice cream that looks indulgent and satisfying at first glance. They don’t need overcomplicated messaging—just cues that communicate richness, quality, and flavour. When the product feels honest and tempting, it immediately sparks desire and trust.
SOLUTION
We positioned Melto as an indulgent brand that stands out through simplicity. Melto strips away excess claims, using minimal typography and generous negative space to communicate confidence. The result is a brand that feels irresistible and easy to choose in a crowded aisle. Your freezer’s new favourite!
We positioned Melto as an indulgent brand that stands out through simplicity. Melto strips away excess claims, using minimal typography and generous negative space to communicate confidence. The result is a brand that feels irresistible and easy to choose in a crowded aisle. Your freezer’s new favourite!
