The National Council of Canadian Muslims is Canada’s largest Muslim civil liberties and human rights organization, advocating for justice by engaging government and mobilizing communities nationwide.
PROBLEM
As Islamophobia intensified nationwide, NCCM’s work expanded rapidly across advocacy, legal action, public education, and media engagement. However, the organization’s visual identity struggled to match the urgency and authority of its voice. The brand needed to support high-stakes communication such as policy briefs, legal updates, and media statements while remaining clear, accessible, and trusted by both the public and decision-makers.
As Islamophobia intensified nationwide, NCCM’s work expanded rapidly across advocacy, legal action, public education, and media engagement. However, the organization’s visual identity struggled to match the urgency and authority of its voice. The brand needed to support high-stakes communication such as policy briefs, legal updates, and media statements while remaining clear, accessible, and trusted by both the public and decision-makers.
INSIGHT
Advocacy work requires clarity and conviction. For NCCM, the brand needed to do more than look credible. It had to hold space in moments of tension, stay legible in fast-moving news cycles, and communicate strength without compromising integrity. Clear, confident presentation makes the message easier to understand, harder to dismiss, and more effective in driving action.
Advocacy work requires clarity and conviction. For NCCM, the brand needed to do more than look credible. It had to hold space in moments of tension, stay legible in fast-moving news cycles, and communicate strength without compromising integrity. Clear, confident presentation makes the message easier to understand, harder to dismiss, and more effective in driving action.
SOLUTION
We redesigned NCCM’s identity to feel firm, unwavering, and brave. The refreshed system prioritizes clarity and hierarchy, allowing complex issues and time-sensitive information to be read and understood quickly, particularly by media and policymakers. Through a restrained, confident visual language, the new identity reinforces NCCM’s role as a trusted national voice, ensuring their advocacy is seen, heard, and taken seriously.
We redesigned NCCM’s identity to feel firm, unwavering, and brave. The refreshed system prioritizes clarity and hierarchy, allowing complex issues and time-sensitive information to be read and understood quickly, particularly by media and policymakers. Through a restrained, confident visual language, the new identity reinforces NCCM’s role as a trusted national voice, ensuring their advocacy is seen, heard, and taken seriously.
