MAMA KNOWS

︎︎︎ Art Direction
︎︎︎ Brand Identity
︎︎︎ Package Design

PROBLEM
Parents want quick, convenient breakfast options for their kids, but most frozen waffles on the market are overly processed, full of additives, and lack transparency.

INSIGHT
Moms know what’s best for their children—they want food that’s both nutritious and delicious, with clean, organic ingredients and packaging that reflects their values.

SOLUTION
We created a premium brand identity for Mama Knows, positioning it as the trusted, organic choice in a crowded aisle. The design communicates clarity, simplicity, and care, with a product-forward focus, custom typography, iconography, and packaging that highlights the wholesome ingredients.

ART DIRECTION: Hodan Nasra
COPY: Nura Ghoniem & Mohammed Abid