Power to Girls Foundation

︎︎︎ VISUAL IDENTITY
︎︎︎ PRINT
︎︎︎ DIGITAL

P2G Foundation—Empowering marginalized girls in the Greater Toronto Area and Ghana to realize their full potential through programming and support in personal development, mental health, and wellness.

By deeply researching the target audience and uncovering the themes that inspire them, we created a suite of print and digital assets that laid the foundation for a cohesive visual identity. We transformed educational content into engaging pieces that young women were eager to share, drawing on our own experiences to ensure authenticity. Additionally, we designed Canada's first "Roots of a Black Girl" report—a groundbreaking study that highlights both the strengths and gaps in our education system, revealing where girls feel empowered and where they are overlooked.

^{CREATIVE DIRECTION: Hodan Nasra
ART DIRECTION: Hamda Warsame, Hodan Nasra

STRATEGY: Hodan Nasra

COPY: Hodan Nasra, P2G Team}