READ Foundation is a global nonprofit dedicated to providing quality education and opportunities for children affected by poverty, conflict, and crisis.
PROBLEM
READ Foundation’s identity no longer reflected the scale or heart of its work. As the organization grew, its brand struggled to convey the warmth, clarity, and consistency that define a mission built on trust and compassion.
READ Foundation’s identity no longer reflected the scale or heart of its work. As the organization grew, its brand struggled to convey the warmth, clarity, and consistency that define a mission built on trust and compassion.
INSIGHT
At the core of READ’s impact is humanity. Every story, every child, is a reflection of resilience and hope. The new identity needed to embody both strength and empathy—capturing the heart of the mission in a clear, unified voice.
At the core of READ’s impact is humanity. Every story, every child, is a reflection of resilience and hope. The new identity needed to embody both strength and empathy—capturing the heart of the mission in a clear, unified voice.
SOLUTION
We reimagined the READ Foundation brand to feel purposeful, clear, and connected. The refreshed system communicates confidence and compassion in equal measure, reinforcing education as a force for empowerment and lasting change.
We reimagined the READ Foundation brand to feel purposeful, clear, and connected. The refreshed system communicates confidence and compassion in equal measure, reinforcing education as a force for empowerment and lasting change.
