Rude Olive turns whole Kalamata olives into a grab ’n go snack for people who don’t mind getting messy. Inspired by the belief that good things are worth the effort, and the mess, the brand embraces olives exactly as they are.
PROBLEM
Most olive products are designed to be easier to eat. The pit is removed, the mess is minimized, and convenience becomes the priority.
Most olive products are designed to be easier to eat. The pit is removed, the mess is minimized, and convenience becomes the priority.
INSIGHT
People who love olives don't necessarily want convenience. The salt, the brine, and the occasional inconvenience are part of what makes eating olives enjoyable in the first place.
People who love olives don't necessarily want convenience. The salt, the brine, and the occasional inconvenience are part of what makes eating olives enjoyable in the first place.
SOLUTION
We positioned Rude Olive as a brand that embraces whole olives exactly as they are, celebrating the salt, the brine, and the occasional inconvenience that make them worth eating.
We positioned Rude Olive as a brand that embraces whole olives exactly as they are, celebrating the salt, the brine, and the occasional inconvenience that make them worth eating.
